Finally. An in-house food service partner, and peer, serving minor league baseball teams.
Carousel turns the paradigm and gets you better results.
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A Refreshing New Option
Experiencing the challenges of…
Self operating
Finding & retaining employees
Resources taken away from
sales & marketingMinimal buying power
Sub-optimal results
Is your outsourcing partner…
Apathetic
Cutting corners
Nickel-and-diming
Misaligned
Lacking in understanding
Carousel Offers a New Model
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We’re peers and know your business. Our leadership has owned and operated 8 minor league teams in diverse leagues, and built 6 new ballparks.
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We have uncommon industry specific expertise in team ownership and food service operations
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We leave behind the disadvantages of the current options
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Why Carousel Hospitality?
Your in-house food service partner. We implement your vision.
We don’t nickel & dime. Your team is here for the long haul, and we inspire fan trust.
We are committed to data analysis and fan feedback.
We’ll grow your revenue using our methods for inspiring per capita spending.
We recognize the absolute need for creativity and variety.
We provide full operational transparency. It’s your business.
We collaborate and align with you because disappointing fans is not an option.
We know the importance of community. We embrace local brands & advertising dollars.
Business Model: 100% Alignment
Shared Risk & Reward
We Participate in the Growth that We Help Inspire
What We Propose. Simple Is Better:
Profit share. You receive the vast majority.
Total alignment
P&L reaches an aspirational profit, CH receives a mutually agreed upon bonus.
Keeps everyone motivated and growing year after year
CH gives you a share of its profit from other accounts in your region.
1. Year-round pursuit of incremental revenue and to lower shared P&L expenses
2. Team and CH work together to leverage your community relationships
CH will invest capital equal to its % share of the anticipated profit.
Team own equipment
TERM: If we don’t perform, we’ll go away.
Shared Performance Tools
Per Cap Tracker
P&L Performance Reporting
Cost & Expense Trends vs Budget
F&B Only Fan Surveys
Case Studies
York Revolution
Increased per caps by 29% over 3 years
Promote family size menu items
Streamline concessions lines and increase throughput
Transition to fan-friendly non-cash transactions
Enhanced fan experience
Incorporated fan favorite menu items
Upgraded healthy menu options
Focused on higher end options in the premium areas
Southern Maryland Blue Crabs
Implemented shared P&L model for 100% alignment following years of declining commissions.
Built collaborative chemistry strengthening team’s understanding of F&B performance drivers.
Onboarded out-of-service equipment that was ignored due to mis-aligned concessionaires.
Developed a functional system of communication between team and CH for catering orders, unique group requests, and last-minute changes.
Gross revenues and per caps up over prior model in less than one year.
Leadership
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Bill is the Chairman and principal owner of the Shipley Group, a multi-generational energy sales and service company, and of York Professional Baseball Club, owners and operators of the York Revolution. Bill is also an owner of Carousel Hospitality, which he also chairs. Bill serves on the executive committee of the Atlantic League, is a past trustee of Penn State University, and has served in numerous industry and local civic leadership roles.
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Jon has been involved in minor league baseball for nearly 35 years as an operator, consultant, and owner of multiple minor league teams including three affiliates of the Baltimore Orioles and five Atlantic League teams, most in the mid-Atlantic region. Jon’s company, Opening Day Partners (ODP), co-developed and designed the ballparks in which ODP teams play, created iconic community brands, and launched ancillary companies specializing in facilities management and food services.
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Chris has over 20 years of experience in the contract food and beverage industry. Chris has successfully managed over $40,000,000 in annual revenue as Regional Vice President with a large concessionaire working with many teams in minor league sports. He has also managed F&B for teams in the NFL, NHL, NBA, NASCAR, college athletics and numerous concert venues and festivals throughout the country.
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Eric served as President of York Professional Baseball for 15 years until 2025, and remains involved as an owner and Vice Chairman of the company. Eric is also an owner of Carousel Hospitality. He is a leader in the York civic community including chairing Better York, York’s CEO leadership organization. He also serves on the board of Traditions Bank, a community bank headquartered in York.
